The Ads Are Following Me!

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Sometimes products seem to follow you online, even through websites with no relevance to each other.

Advertisers call this technique "retargeting"

They pay websites to display items in hopes you'll purchase it.

However... Social media platforms and search engines have sophisticated methods to show you your ads.

They work together and share data to better identify you.

As a result, it might seem like the advertised products are following you everywhere online.

Well, it's true, and its a deliberate attempt in trying to get you to spend your money or influence your actions.

What can I do?

Countries are increasingly requiring companies to be more transparent with how companies can use your data. Consumers can also demand more privacy controls from the services they use. Learn more about privacy developments from these privacy advocates and associations: